We're Moving to a Great New Location!

It's just a few blocks away, and we're excited to be surrounded by coffee, food, and even adult beverages for our post-ride needs.

We're closing the current location on January 1st, and then reopening at the new location on January 4th. It’s going to be a fantastic New Year!

Here's a map to the new location:

PEGASUS BICYCLE WORKS

114 E. Prospect Ave. 

Danville, Ca.  94526

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Mt. Diablo from China Camp

Mt. Diablo viewed from Nike missile site at China Camp

How long is too long? When is enough? The questions may be rhetorical, but we all think about them. Not always voiced, but definitely felt, where is your limit with the outside world? That point we reach when only a ride will do. Or, as in my case, why has it taken so long for us to ride again? Life has its fences and mazes that redirect our intent, derailed intent is never good.

This morning I had the honor to ride with two of the most regular riding partners I have. Two friends that life has given me along my way. At times we all ride together or we divide up into pairs on occasion, depending who has what, going on where. In all we have been riding together for 17 years. Like many of you who have a group you ride with, life flings its arrows and you find each other apart and not really knowing where the other went. By the time you regroup, a month has gone by. And, with that month went all the fitness a forty-something husband, father of three kids and small business operator, can get.

Banging out those miles on the single track of China Camp does not come easy, but you slowly get back into the rhythm of the trail...root...root...turn....root....root...rock....root... root... tree... you free yourself from the handle bar table of life's daily necessities, which are currently causing you to climb slower than you remember. Your eyes open to the trail in front of you and you begin to think, "Why is this not a daily necessity anymore?"

Perfect riding conditions

Rocky Mountain Demo day April 6th

Riding with friends on Mount Tam

Here is your opportunity to try out both a full-suspension and a hard-tail 29'er. On Friday, April 6th we will be having our annual Rocky Mountain Demo day.

Location will be from the shop, all day long. BEAT THE LONG LINES at Sea Otter and try the very same bikes they will have there, before everyone has had a chance to thrash them. 

We will have the models and sizes listed below. 

Please call to reserve yours today, 925.362.2220. Take a look at http://www.bikes.com/main+en+00_100+home.html?zone=2

Day of will be first come first serve, with the first ride leaving at 10:15 am. Our most requested tour leader, Chris, will be leading the first ride of the day. He will answer all your 29'er questions,  general biking questions, latest album release questions(the new Shins release is currently on the discussion table), femur lengthening questions and any other life questions that may come up on the ride. 

See you on the trail, 

Chris 

Element 950 all sizes Slayer 70  16.5,18,19,20.5 Vertex RSL level 990 Med , Lg Altitude 970 18,19,20.5 Element MSL 16.5,19

Carbon 29'er Anyone?

2012 Scott Carbon and Alloy twenty-niners are here! Since their introduction two years ago, these bikes have sold out long before the season started and this year is no exception.

The word on the carbon hard tail is PLUSH. The happy Pegasus customer to the left, has been ecstatic about his recent purchase and still cannot believe how comfy his new RC Scale frame set is.
Stop by for test spin... Models in the Aspect 29 series start as low as $520.00. The Scale series are the nicer spec'd models and start at $925.00. Also,  check out the all new Spark 29 full suspension...more to come on that one.

My first impression of this hard tail is "no compromise". It covers the bases with the speed of a 29 and the agility of a 26. Speed and comfort rarely blend in a carbon hard tail.

-Chris

Mount Diablo 2012

Resolution. I have to say, the aformentioned word was not heard by my ear this year from anyone. How many of you made New Years resolutions?

This was mine. Get up, get the kids out the door, drop them off for school and ride the mountain, all before I have to open the shop. On January 9th, I met my resolve. It has taken since September of last year to do this, but the point is that I finally did it.

Finding inspiration... What is it that finally inspires you to return to something you forgot you needed? The stress of  life gets us off track and meandering in different orbits. That's what happened to me.

Today Mount Diablo held an alien scenery, especially for January. Brown still. Fall has not lost its dry, dead grip and the hardened clay is begging for moisture. My rides these days are painful, slow and painfully slow. Today was no exception, but I did feel better about meeting the morning with two coyotes and a lone buck.  (Having an extra winter layer made the descent one of my better times in a while.)

Who wants to join me this weekend for round two?

Pinarello ROKH-born from the Dogma KOBH. Now in stock

Stop by and Demo the new ROKH from Pinarello. We have five sizes in stock ready to roll. The Rokh features a slightly shorter top tube, taller head tube and Pina's trademark 'Century Ride' rear seat-stays. The front triangle looks identical to this years Dogma and boasts the same asymmetrical carbon lay-up. The ROKH has out-of-the-saddle sprint capability mated to an all day comfy back end.
Pinarello is offering this frameset with either a Shimano Ultegra build or SRAM Force/Rival mix. And three different paint jobs. Follow the link below see your options and learn more about this early 2012 introduction.

http://www.pinarellousa.com/rokh/

Come experience the difference.

Scott 2012 Foil.....try to catch one

http://www.scott-sports.com/us_en/foil/video

The latest machine from Scott. Please visit their site and watch the videos.
This is one amazing piece of work. We have limited inventory in the Dura Ace and

Ultegra models. But more are on the way! The Foil will be offered in both Sram and Shimano versions. 

Framesets will also be available for custom builds.

http://www.scott-sports.com/us_en/foil/gallery

Wilier Launches the New Zero .7!

please click on link below! 

 Check it out http://www.wilier.it/livezero7/. Place your order now! Bikes are on the way.

May Day Rides - New Shop Hours

Ok, so it really isn't on May Day, but we are officially starting the shop riding season on Wednesday the 4th of May.
  Join us for a NEW Wednesday morning ride. This ride will be in addition to our regular riding schedule and will be a permanent ride from May through September. This ride is also a part of our NEW Pegasus / Kovarus Cycling Club and will be attended by members of growing Riding club that all of you should join. If you are looking for a group of non-racers to ride with, this is your group. All abilities, ages, creeds, colors and love orientations are welcome! The Pegasus Staff will also be there, so no worries while out on the road. We are also looking for input on the ride, routes, on or off-road, hills versus flat, etc. The rides will generally be about 35-50 miles at a moderate pace (14-16mph avg.) With the routes changing every week.

Ride departs at 9 am-ish. (for those of you who have never ridden with me ;).

This will be a great way for anyone new to the area to discover our amazing back yard. Make friends, learn how to ride in a group, fix flats and maybe even some roadside emergency tricks!

With this new additional ride, our shop hours on Wednesday will change to 12 noon to 7pm. (normal hours  were 10am to 7pm.)

Remember, we are here to help your riding experience in every way.

Electronic Dura Ace

Ready to try out the new Electronic Dura-Ace ?

 We have a Time RX Instinct built up and ready for you to demo the next generation of shifting. And, a chance to ride what is arguably one of the last unique carbon bikes made, in every aspect imaginable. From their lost wax technique and in-house manufactured tubes-sets, which use both Kevlar and Vectran, to create a ride and level of safety unmatched in the world of carbon. 

Stop by for an experience you don't get anywhere except

Pegasus Bicycle Works! 

Join the Pegasus Kovarus Cycling Club and.......

Join the Club and get a special deal on our new custom Castelli Aero Pro bibshorts and jersey!

We are proud to announce the Pegasus Kovarus Cycling Club. This is NOT a racing team. We are creating a cycling community composed of all cycling disciplines, ages and ability levels. While some members may race, the heart and soul of the club is devoted to the church of the rolling mass, whatever your bike of choice is, we are here to support you and your passion for the beautiful sport of cycling.

As a member you will also have access to the Pegasus/Kovarus Club website and be notified of special rides, club events and sales held just for members. We will host evenings with product reps and rides with Pro-peleton riders. And, there will be weekly group rides led by our new club concierge Lisa. We will also ask you for your help and input to make the club and shop a place where you feel at home. We are planning a large Kick-off party in late April, where we will hand out the new kits, go for a ride led by Fast Freddie Rodriguez (no worries, we'll ask that he is slow that day) and return to some live music, food and beverages! Stop by the shop to see the kit in person or try on a sizing kit in case you need to verify your size before you place your order. We should have the kit in by next week. Place your order by March 6th in order to receive Castelli's best bibshort and Aero jersey for only $220.00! With 10% of the proceeds going to Children's Hospital Oakland. As a member of the Club you will be supporting one of the Bay Area's best treasures. (We will also have available custom matching Castelli arm warmers and windproof vest that you may order at the same time.)
Please visit www.pegasuskovaruscycling.com to join the Club and place your order.

FAST FREDDIE NOW BEING SERVED

Join us on Thursdays for cup of Fast Freddie Turbo Blend Coffee

and you may be served by Freddie himself! That's right, Pegasus is now the Official Coffee stop of FAST FREDDIE'S  training rides. The ride begins at the Domingo Ave. Peet's Coffee in Berkeley. Departure time is around 8:30 am and is informal. We have had three successful rides so far and the rides will continue until... The group pulls into Pegasus around 10:45-ish, for a short coffee break and for bike-centric conversation (as you will see in the slideshow images on the right).

Freddy is encouraging people to join the ride here and create their own loop if they are not interested in going all the way back to Berkeley. Typically the ride departs from the shop and goes up Mt. Diablo; out towards Livermore or, over Dublin Canyon, before heading back towards the bay. Can't make the ride? Just stop by to say hello and have a free cup the FF Turbo Blend coffee. You can also buy a can coffee and help support the Fast Freddie Foundation. 

"Our mission at Fast Freddie Foundation (FFF) is to support young cyclists in achieving their goals in cycling and beyond. FFF is strongly committed to enhancing the physical, ethical, and professional development of young riders through our creation of cycling programs and our support of youth cycling teams and leagues that aim to give these talented and dedicated cyclists the skills and tools for realizing their dreams. FFF believes that essential to this objective is emphasizing that education and community responsibility are key to achieving success, both on and off the bike."- F.F.


The last couple of rides included a transplant pro on the Garmin-Transitions squadra, Kirk Carlsen. That's him comparing custom shoes and inserts with Freddie et al.(in the slide show to the right) Say hello to him and welcome him to the bay area, he is very approachable and a great ambassador of our sport. Well, say hello to him once he's back from winter training camp. I think they are in Spain....

Good thing the coffee smelled so good!

CHROME MESSENGER BAGS and more

 We are now your East Bay Chrome location!

"Chrome started in Boulder, Colorado 14 years ago when a couple of guys needed bags and couldn't find anything that met their standards. So they got the toughest materials they could find, headed into their garage and started sewing. Functional seatbelts from used car lots were re-purposed into bag straps, and tough vinyl fabric salvaged from old furniture was sewn into bag liners.

Before long, people were knocking on their door. Word was out that Chrome was making the best messenger bags around. What started out of necessity became a business with an ethic: build functional products that people can rely on and do it well.

Eventually we moved to San Francisco, a city with a huge urban cycling scene. The business grew. Bags were joined by clothes, gear and shoes. Our products showed up from Brooklyn to Berlin to Tokyo. But what matters today is what mattered in the garage – building products that work, and standing behind everything we make."

 

            
 Stop by and throw on a pair of shoes or a messenger bag. These sneaks are not your grandpa's Chuck Taylor's. They are built to out-last and out-ride those things into the ground. While they have only one SPD compatible shoe in the line up, they all share a special shank insert that stiffens the sole enough to make them a great shoe to ride around town in. Learn more http://www.chromebagsstore.com/

In celebration we will be having a SALE until December 24th. Come in and save 15%off your Chrome product purchase. Sale includes special orders too!

De Rosa Avant Arrives...

 Everything began just after the war. It was 1947, I was 13 years old and crazy about bikes. It was the time of the Sunday magazine, the Domenica del Corriere, with its covers drawn by Walter Molino illustrating the feats of Bartali and Coppi. For me, it was a time for studying but also for dreaming. And in the workshop of Filippo Fasci, one of my relatives, I dreamed of building myself a bike and becoming a champion. It was in that little workshop that my destiny was decided.  When I was 18 I set up business on my own and began this difficult but wonderful adventure that I am still experiencing today, with the same strength, desire and enthusiasm as in those early years.

 While Ugo De Rosa made frames for many riders and teams, one in particular is very familiar to us all.... that beautiful orange steel steed ridden by cycling's 'Great One'. Eddy Merckx was the heart of the Molteni racing machine, and beneath him was Ugo's work.

The Molteni machine 

For a limited time we will have a full size run of the De Rosa Avant. Please come by and experience the life work of Ugo. While the Avant is the introductory carbon frame in their line, its place belies its character and performance. 

 Stop by and we will attach your pedals, match your current fit numbers and pump up the tires. The rest is up to you. You can take it for sixty seconds or sixty miles! 

Eddy and Ugo inspect an auspicious track frame

Come ride with Ruthie Matthes

We have partnered with Marin Bikes, to share the honor of hosting you and Ruthie on a mellow mountain bike ride on Mount Diablo.
Don't have a mountain bike? Want to ride a new 2011 full suspension rig? No problem. We will have a Demo fleet of Marin Mt. Visions, Rift Zones, the new CXR Carbon 29'er and more. 
Afterwards we will enjoy some coffee and hangout in the Pegasus Lounge, while Ruthie shows off some new gear from Vaude, UVEX and Magura
Ruthie Matthes is an American professional bicycle racer who won the World Cup Cross-Country Mountain Bike Championship in 1991. She is also a road cyclist, having twice finished in 2nd place in the Women's Challenge bicycle stage race. I remember just getting into mountain biking when she was just killing it. An American woman, in what was an american sport, doing well in Europe. We need more like her! Come ride with an icon in the sport we all love!


Ride departs Friday December 3rd @ 8:am from the shop.


If you would like to reserve a bike please call us at 925.362.2220

Monday Morning Thank You!

Treats from La Boulange, two doors away.

We would like to thank all of you for joining us over the weekend
for the sale and to support the KFOG, Live From the Archives CD release. It was a great weekend, despite Sundays rain.

For those of you who couldn’t make it in we are extending the sale.

 So, please stop by and take a look. We just received winter clothing shipments from CAPO, Giordana, Gore, Pearl Izumi and Sugoi. 

Still to arrive... Assos and Hincapie clothing. See you soon.

KFOG, Pegasus and Peet's

This weekend Peet's and Pegasus will have KFOG live broadcasting at our location! Stop by and support your local food banks by purchasing a copy of Live from the Archives volume 17. In celebration, we will also be having an Early Winter Sale! All clothing will be at least 15% off! Bikes up to 20% off!

visit www.kfog.com to purchase your CD, download or VINYL edition! Or, buy it at the event. Bikes, coffee and music....what could be better? 

See you this weekend.

The Morning Diablo Sun

The Mount Diablo Challenge began with an amazing sunrise and rain reminiscent of the central plains. The sage infused breeze delighted our senses and the stage was set for a very Northern California day.

By 8:45am we had the Pegasus Lounge set up with Peet's coffee and Noah's bagels and schmear. We enjoyed sharing with all that came, from the first to the last rider (who happened to be under the age of 10!). This little girl rocked and coincidentally, she was one of our customers riding a bike I had sold her. It was the icing on a great day!

Thanks again to everyone for coming out to support one of the World's best training centers, Mt. Diablo.

In honor to you all, we will be offering a 10% discount to all entrants of this year's Challenge. Just stop by with your race number during the next week. (This offer will expire on Sunday, October 10th at 5pm and does not include sale items.)

Stay tuned for our Pegasus TV video clip showing moments and interviews from the day!

Wave One Drawing Ends

Thanks to everyone that stopped by to throw their names in the hat! We hope that the lucky five, and any of you that are taking on The Challenge, chalk up some PB’s on Sunday.

Please look for us up top after your climb. We will have some limited seating and refreshments in the Pegasus Lounge, where you can hang out until the much anticipated descent. We will also have limited bike parking and post ride bag valet service for our customers. Please feel free to drop off your post ride bag at the shop by 4pm, Saturday, October 2^nd.  Your bag will be waiting for you at the PBW Lounge.

Annie and Steve will be hosting the Orange Couch interviews, as well as, informal comments, thoughts, and reflections on the ride and event. The interviews will uncover not only why we ride, but also what draws us to the mountain for this special event. We are looking for a diverse cross section of riders, so please stop by with your friends and record your part of our local Mt. Diablo history on Pegasus TV. 

It is sure to become a Mount Diablo Challenge tradition.

Remember When......

Late 60's Schwinn Midget.
Made in USA, $41.90

At one point in time this was the height of my cycling consciousness. We all have our earliest memories of our first bike and the life expounding moment when we first flew across the surface of the earth. My first bike looked just like this one, but was blue. I imagine it must have been a birthday gift. You'd think I'd remember, but that day my father and I took a trip to his friends shop. And, I had no idea where we were headed, so the day started on an exciting note. Yes, my first bike came from a man who ironically, was starting his own shop in southern California. (being an IBD supporter started early in my family)

Dima aboard a 70's AMF midget knock-off

My first attempts at flight are guided by my father. It is fall and the crisp, cool morning air hits my face as I nervously turn the pedals. Catching my self as the bike falls from side to side, my father runs behind me to my left. Words of advice and encouragement fall over my shoulder as I pedal forward. Slowly, rhythmically, the bicycle  stabilizes and I feel the weight of the world lift from my shoulders and I'm flying! I had forgotten about the conversation my father had started, to slightly distract me from concentrating too hard. I turned my head to check in with him. He is gone. I am alone, guiding my own destiny, following my will and whim. (Well at least for the moment.) That feeling of flight, weightlessness, freedom, strength and independence... It has never left me.

Whenever I'm asked about the name 'Pegasus', I think of this experience. The bike is never the same. No ride is ever the same. Every time we saddle up we are not sure if that horse will let us ride, or for how long, before she tries to buck us off. Those horses can be unpredictable, especially when they leave the ground!

Each time I climb aboard a bike, it all comes back.