The Graffitti Wall

When we envisioned the overall look of our new shop, we definitely wanted to create an urban wallscape for the shop area that captured our love for the sport - and our love for color and design.

Over the course of two nights we got out the airbrushes and let our imagination fly as we set out to create a graffitti wall that reflected our passion. A collaborative effort, it took shape first as a background tapestry that invited more layers to be laid over it.

A logo here, a rainbow there, some phrases rabid fans scream out to their favorite riders as they battle the moutains in the Grand Tours. They're all there and capture the passion this great sport has to offer!