Monday, November 22, 2010

De Rosa Avant Arrives...

 Everything began just after the war. It was 1947, I was 13 years old and crazy about bikes. It was the time of the Sunday magazine, the Domenica del Corriere, with its covers drawn by Walter Molino illustrating the feats of Bartali and Coppi. For me, it was a time for studying but also for dreaming. And in the workshop of Filippo Fasci, one of my relatives, I dreamed of building myself a bike and becoming a champion. It was in that little workshop that my destiny was decided.  When I was 18 I set up business on my own and began this difficult but wonderful adventure that I am still experiencing today, with the same strength, desire and enthusiasm as in those early years.

 While Ugo De Rosa made frames for many riders and teams, one in particular is very familiar to us all.... that beautiful orange steel steed ridden by cycling's 'Great One'. Eddy Merckx was the heart of the Molteni racing machine, and beneath him was Ugo's work.

The Molteni machine 
For a limited time we will have a full size run of the De Rosa Avant. Please come by and experience the life work of Ugo. While the Avant is the introductory carbon frame in their line, its place belies its character and performance. 

 Stop by and we will attach your pedals, match your current fit numbers and pump up the tires. The rest is up to you. You can take it for sixty seconds or sixty miles! 

Eddy and Ugo inspect an auspicious track frame

Friday, November 19, 2010

Come ride with Ruthie Matthes

We have partnered with Marin Bikes, to share the honor of hosting you and Ruthie on a mellow mountain bike ride on Mount Diablo.
Don't have a mountain bike? Want to ride a new 2011 full suspension rig? No problem. We will have a Demo fleet of Marin Mt. Visions, Rift Zones, the new CXR Carbon 29'er and more. 
Afterwards we will enjoy some coffee and hangout in the Pegasus Lounge, while Ruthie shows off some new gear from Vaude, UVEX and Magura
Ruthie Matthes is an American professional bicycle racer who won the World Cup Cross-Country Mountain Bike Championship in 1991. She is also a road cyclist, having twice finished in 2nd place in the Women's Challenge bicycle stage race. I remember just getting into mountain biking when she was just killing it. An American woman, in what was an american sport, doing well in Europe. We need more like her! Come ride with an icon in the sport we all love!

Ride departs Friday December 3rd @ 8:am from the shop.

If you would like to reserve a bike please call us at 925.362.2220

Monday, November 8, 2010

Monday Morning Thank You!

Treats from La Boulange, two doors away.
We would like to thank all of you for joining us over the weekend
for the sale and to support the KFOG, Live From the Archives CD release. It was a great weekend, despite Sundays rain.

For those of you who couldn’t make it in we are extending the sale.

 So, please stop by and take a look. We just received winter clothing shipments from CAPO, Giordana, Gore, Pearl Izumi and Sugoi. 

Still to arrive... Assos and Hincapie clothing. See you soon.

Monday, November 1, 2010

KFOG, Pegasus and Peet's

This weekend Peet's and Pegasus will have KFOG live broadcasting at our location! Stop by and support your local food banks by purchasing a copy of Live from the Archives volume 17. In celebration, we will also be having an Early Winter Sale! All clothing will be at least 15% off! Bikes up to 20% off!

visit to purchase your CD, download or VINYL edition! Or, buy it at the event. Bikes, coffee and music....what could be better? 

See you this weekend.